I think we all know the importance of saying Thank You. But there are varying levels of Thank You too.
First you have the words, “thank you.”
Second could be a gesture, like a phone call, a greeting card, or a personal note – both expected and unexpected.
The third level of thank you would be a gift. There is no classier expression of gratitude than to include a gift with a heartfelt thank you.
It doesn’t have to be anything extravagant. In fact, it can be as simple as a cup of coffee, a flower, a small gift card, or a piece of candy.
When done properly, giving gifts can really make a difference. Many times you’ll see Realtors pass out boxes of candy and calendars during the holidays. Pharmaceutical Sales Reps and Financial Planners often cater lunches for their clients.
Many times, I personally have sent a $5.00 Starbucks Card with a Thank You and a note to please enjoy a cup of coffee on me.
When you focus on relationship building, using an actual appreciation strategy, you’ll be amazed at how quickly you’ll see the results. When people realize that you really do remember and appreciate them without trying to get something in return, they’ll be more likely to refer business to you in the future.
You’ll develop a competitive edge just by understanding the importance of gratitude and appreciation. It is important that you realize that you’re not giving a gift because you are trying to get something in return, but instead because you really appreciate someone and what they did for you. This fits directly in the law of reciprocity – what you give out returns to you ten-fold!
Make it a point to live your daily life from a position of gratitude and you’ll be amazed what happens!
Thoughts? Please share below. If you found this helpful, please share on your social networks 🙂